OUR MISSION
To provide complete automotive refinish solutions with the best brands, expert support and reliable supply, helping workshops and spray painters achieve outstanding results.
ABOUT USA FAMILY LEGACY
A FAMILY LEGACY
DRIVEN BY COLOR
Over 50 Years of Supporting Malaysia’s
Automotive Refinish Industry.
Syarikat Chen Seng is a leading automotive refinish supplier with more than 50 years of experience, serving workshops, spray painters and automotive professionals across the East Coast and beyond.
50+Years of experienceSupporting the refinish industry
10BranchesAcross the East Coast
GlobalTrusted brandsProducts for every workshop
3GenerationsA family-run business
OUR STORYBUILT ON TRUST
BUILT ON TRUST
SINCE 1970
Syarikat Chen Seng was founded in 1970 by Mr Chia Yong Hwa in Kuantan, Pahang. What started as a single automotive refinish business has grown into a trusted name across the East Coast of Malaysia.
Today, our business is run by the Chia family across three generations, with 10 branches and a strong team committed to supporting the automotive refinish industry.
OUR JOURNEYTHREE GENERATIONS.
THREE GENERATIONS.
A STRONGER TOMORROW.
1970
Founded by Mr Chia Yong Hwa in Kuantan, Pahang.
Expansion
Expanded across Terengganu and Kelantan.
Today
Three family generations across the East Coast, serving customers nationwide.
OUR MISSION & VISIONDRIVING A BRIGHTER
DRIVING A BRIGHTER
REFINISH INDUSTRY
OUR VISION
To be the most trusted and comprehensive automotive refinish supplier in Malaysia, recognised for our product range, service excellence and contribution to the growth of the industry.
OUR CORE VALUES
QUALITY
Premium brands and reliable products.
TRUST
Long-term relationships with customers and partners.
CUSTOMER FOCUS
Practical solutions for real workshop needs.
GROWTH TOGETHER
Supporting the industry today and for future generations.
YOUR ONE-STOP REFINISH PARTNER
IN THE EAST COAST
With 10 branches across Pahang, Terengganu and Kelantan, we are proud to be the preferred partner for workshops, spray painters, car dealers and car enthusiasts.
